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For independent breweries that self-distribute

Extract revenue from your data

You already know who bought what. Sparge turns that into a route worth driving, an order written in the doorway, and a number the owner can act on — without exporting anything.

See the 90-second demo Book a walkthrough
43
accounts on one rep’s phone
7 stops
solved for one Tuesday, 43.7 mi
2 taps
from doorway to invoice
Bluebonnet Brasserie
OVERDUE 5D
Last order
Sep 3
Cadence
7d
YTD
$23.7K
Orders every ~7 days. Last one was 12 days ago. Coal Creek and Harvest Moon were out at the last count on Aug 20.
Write order
Repeat last
The account screen a rep opens in the doorway

Your numbers are already in QuickBooks. They just aren’t telling anyone what to do.

TODAY
A rep decides where to drive from memory, and the account that quietly stopped ordering in June stays stopped.
TODAY
An order is a text message, retyped into an invoice that evening, and counted twice against inventory.
TODAY
The owner finds out a tap handle was lost three weeks after the keg blew.
What it does

Four jobs, in the order a brewery actually does them

01

Know who to see

Cadence per account, days since the last order, and the beer that’s out. The day builds itself and says why each stop is on it.

02

Sell on the spot

Count what’s on tap, write the order against your real price list, and see the total before you leave the room.

03

Get it delivered

Receiving windows, service time, truck capacity and empties on the return leg. The run is solved once and printed.

04

See what it did

Taproom against self-distribution, rep activity, account health. Exportable, and the same numbers your accountant sees.

Route

A day ordered by drive time, held to real windows

A bar opens at four but takes kegs at ten. Sparge keeps the receiving window separate from the opening hours, adds the service time each visit actually needs, and tells you what wouldn’t fit instead of quietly dropping it.

→Pinned stops keep their place through a re-optimize
→Re-optimize from wherever you are when a stop runs long
→Delivery runs respect truck capacity and the empties you pick up
TUESDAY · LAKEWOOD + EAST
7 stops · 43.7 mi
1
Cinder Smokehouse
CADENCE DUE · PORCHLIGHT OUT · 30 MIN
9:00
2
Bluebonnet Brasserie
OVERDUE 5D · COAL CREEK OUT · 30 MIN
11:00
3
Barrelhouse Hotel Bar
SAWTOOTH OUT · 45 MIN
11:51
4
Grackle Cantina
OVERDUE 8D · COAL CREEK OUT · 30 MIN
12:41
5
The Gilded Fox Club
OVERDUE 11D · REORDER LIKELY · 15 MIN
13:23
2 unserved — Copperhead Icehouse pushes the return 130 min past the shift end and Dutch Oven Patio has no receiving window on file.
Getting started

Live on your own data in an afternoon

STEP 1
Connect QuickBooks
Invoices and customers come across read-only. Nothing is written back until you say so.
STEP 2
Confirm your catalog
Beers, packages and one flat price each. Volume rules replace the discounts living in people’s heads.
STEP 3
Draw your zones
Assign each zone a rep and a weekday. Cadence gets inferred from the order history you just imported.
STEP 4
Hand out phones
Reps sign in and see tomorrow’s route. There’s no training deck; the day tells them why each stop is there.
Pricing

Priced on barrels, not seats

Every plan includes unlimited reps. Charging per seat would only teach you to share logins.
Cellar
$149 / month
Up to 1,500 bbl a year
Accounts, visits and orders
One rep zone map
QuickBooks sync
Revenue and activity reports
Start free for 30 days
Distribution
$349 / month
1,500 – 6,000 bbl a year
Everything in Cellar
Optimized sales routes
Delivery runs with capacity
Inventory and keg fleet
Cellar and batch tracking
Start free for 30 days
Regional
Talk to us
Over 6,000 bbl, or multiple sites
Everything in Distribution
Multiple depots and trucks
Per-site permissions
Data warehouse export
Named support
Book a walkthrough
Annual barrelage is self-reported and checked once a year. Route optimization is metered — the first 2,000 solved stops a month are included on every plan, then $0.02 a stop.

Who owns the data

You do. Export any table to Excel or CSV at any time, including on the way out. No export fee, no notice period.

What it doesn’t do

It isn’t your books and it isn’t your brewhouse control system. It reads QuickBooks and writes invoices back; fermentation logs stay where they are.

One record, end to end

The visit, the count, the order and the invoice are the same record. Nothing is retyped between the doorway and the books.

Bring one month of invoices. We’ll show you the accounts you’re losing.

Thirty minutes, your data, no slides. You keep the analysis whether or not you buy anything.